The Best Social Media Growth Strategies For Small Business

A good plan is always the foundation of any successful business strategy. Yes, it takes time and work, it is indeed the foundation to a valuable company. If you don't have a plan, there is no clear goal for what you're trying to do, which means you have no way to know if your investment will pay off in the long run. It’s like running in circles.
Anne Hampton
April 9, 2022

The Best Social Media Growth Strategies For Small Business

With 84% of customers being more likely to buy from a brand they've been following on social media, using social media as part of your marketing strategy makes total business sense. 

There are now 4.2 billion social media users, spread out across all platforms, all using social media for almost two and a half hours a day, giving any small business an incredible opportunity to reach a potentially massive online audience. 

Plus, social media remains one of the most accessible and affordable digital marketing tactics for most small businesses.

You can use social media to grow brand awareness, make sales directly through the platforms and improve customer relationships.

Below, we review a few tips and tricks to help expand and grow your social media following for your small business.

Have A Plan

A good plan is always the foundation of any successful business strategy. Yes it takes time and work, it is indeed the foundation to a valuable company. 

If you don't have a plan, there is no clear goal for what you're trying to do, which means you have no way to know if your investment will pay off in the long run. It’s like running in circles.

Taking the time to establish a social media strategy ahead of time guarantees that your social media initiatives align with your company's objectives. Life is good in this case pretty much.

It will also put into perspective any tasks you'll need to do to ensure your small business's social media success, such as creating an eye-catching logo design and a memorable tagline. 

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Choose The Best Platform 

You'll need to conduct a bit of market research to determine which platforms your target audience/demographic spends most of their time. 

This will assist you in acquiring a better and more complete understanding of how your target audience spends their time online. 

Keep in mind that it doesn't have to be an all-or-nothing situation regarding platform selection. But we do recommend focusing your efforts on platforms where your target audience is the most active.

Still, you can utilize several social media platforms to reach different audiences or achieve various business objectives. 

For example, Facebook might be a great place to build a relationship with your customers. In contrast, Instagram is more effective for building a brand image, and Linked In will be better for getting in contact with employees and potential business partners. 

Choosing wrong will lead to frustration, a waste of energy and all other resources, a consultation might be all you need to find clarity.

Understanding Your Audience

Micro-targeting your audience is one of the advantages of using social media for your small business. 

You can use the data you've collected previously, digging even deeper into it by comparing it to your social media analytics. 

Learning about your audience will enable you to understand who interacts with your products and services. 

After you've determined your target audience, we recommend creating buyer personas to assist you in figuring out how to communicate with them.

Get our Buyer Persona PDF by reaching out, no need to be shy. Ask and you shall receive.

Building Relationships

Communicating directly to consumers and followers is a unique benefit of social media marketing for small businesses. 

Rather than asking for a sale straight away, relationships can be built or developed over time by liking and sharing relevant content with your audience. 

Nurturing relationships can help you develop a devoted following, which can lead to repeat sales over time. 

While gaining new customers is essential, don't underestimate the importance of customer retention.

Follow Trends? Or Make Trends?

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