Stakeholder Interviews & Identity Workshops
Audience & Landscape Research
Insights & Positioning
Voice & Messaging
Web & Mobile Design
The journey toward creating a successful brand begins with learning your brand’s “sweet spot” between trying to be too many things and having too narrow of a focus.
What does your company do best in the eyes of the customer?
What do you want your company not to become?
Mapping gaps, understanding the metrics that support the brand growth, where do you stand in your market? can you turn competition into collaboration? what are we measuring? for what? why does is matter? Fun discovery processes.
Opening the pipes and creating time to allow the kid within to be unapologetically genuine, bold and happy.
NO BRAND IS EQUAL TO THE OTHER, COPY catS are KIND OF LAME. WHY SHOULD they BE measured WITH THE SAME RULER.
Forging your future by navigating the now.
The power of now is gone when hesitation takes over confidence. Doubting our identity is more a weakness than kindness.
Contrary to popular business belief, kindness is that compassionate side of your heart that wants to allow the unknown to unfold. Ever felt that before?
Your customers/followers/subscribers; your end patron, is looking for compassion, they guide the brand. We must be compassionate with who builds our brands, starting with ourselves and connecting within.
Avoid forcing ads that brainwash kind people.