Joanna Otero
CFO/Copywriter
Hey! I'm Joanna Otero, and I'm so glad you've decided to stop by. I'm a wanderer (and wonderer) by nature. I'm passionate about yoga (so I don't lose my mind), writing, traveling, eating well, & you guessed it: living well. ‍ I've been recruited by several rooted-in-wellness start-ups including a plant-based retreat center, a sustainable community real estate development & an online coaching course where I get to utilize my authentic voice and knack for storytelling for brand & customer enhancement. ‍ I've been blessed with opportunities to provide holistic coaching services to the big leagues (The Walt Disney Co., ESPN, National Geographic, Disney +, Hulu) but there is just something about putting my footprint in a start-up journey that I just can't get enough of. ‍ I'm originally from Chicago (Go Bulls!) and currently living in Dana Point, California, harboring the good life. Check back though, this changes often #professionalvagabond (way before it was cool, pre-covid). I'm also a new mom to Rio, and we're figuring it all out as we go but we already have stories to tell and experiences to share.