Freedom is good medicine is a company that stands for freedom of expression in our medical choices as individuals. It serves people who believe in conventional medicine and don’t question the narrative. People who don’t believe in personal development or change. Freedom is Good Medicine takes this challenge, to support those who struggle to find their voice, claiming their power to become healthier and wealthier, they can too become great leaders.
The Livewell media dedicated 6 months of deep dives with Laura Minard to structurize Freedom is good medicine’s symbolism, style, typography, color palettes, imagery/media, website design and development, e-commerce, merch design + set up for her super-profitable online merch shop.
The right solution for Laura's infrastructure was to create and connect her blog to her shop. With the use of GIFs, we hook the visitor's eyeballs to the blog, forcing the scrolling to stop. Who doesn't enjoy some motion on a website?
The return on investment came back to Laura within a few months, as her sales ramped up the moment she showed up for her business and ook all these tools and put herself in front of the world with her unique proposition.
The takeaway in this project is that impregnating our personality through transparency in our message is owning our purpose. It makes us relatable and allows us to help others, a way better focus than trying to copy someone, burning out on the planning phase, or looking to "beat the competition."