Institute for Hand and Microsurgery

About this Project
Dr. Ron Goldstein, orthopedic surgeon, owner and founder of Institute of Hand and Microsurgery runs a busy practice across multiple office locations throughout the entire Southern California region.
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• Creative Direction • Brand Identity • Logo Re-Design • 2D Animation • Business Card Design • Stationary Design •

Dr. Goldstein and his team called on us to redesign their classic IHM logo with a touch of elegance and a wow factor, paying close attention to every single detail. The ultimate challenge was to turn a static photo into an animated hand that could effectively communicate the brand's attention-to-detail services in the art of microhand surgery. With our expertise in bringing movement to visuals, we presented this animated hand as a testament.